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HUMANCENTRIC

Custom Fashion Store

About this project

Custom Shopify theme and checkout experience for a fashion brand. We focused on speed, accessibility, and a checkout flow that reduced cart abandonment.

The store launched on Shopify Plus with custom Liquid sections, app blocks for reviews and sizing, and a streamlined checkout extension for gift options.

Key highlights

Custom theme

Dawn-based theme with bespoke sections and full control over product and collection pages.

Checkout UX

Checkout UI extensions for gift messaging and delivery options without leaving checkout.

Performance

Optimized images and scripts so the store scores highly on Core Web Vitals.

Gallery

Custom Fashion Store
Custom Fashion Store